Award Entries
Ready to Win Recognition with Expert Award-Entry Writing?
Turn Your Hard Work into an Award-Winning Entry
Awards are a fantastic way to raise your profile, build credibility and recognise the people behind your organisation. Winning is always worth celebrating, but even making the shortlist can generate positive publicity, lift team morale and give customers, clients and partners even more confidence in what you do.
The challenge isn’t usually finding something worth shouting about. It’s knowing which achievements will resonate with judges, and how to bring them to life on the page.
That’s where we come in.
We'll spend time getting to know your organisation…
Uncovering the stories behind the headlines and finding the evidence that makes your achievements stand out. Then we’ll shape everything into a compelling award entry that reflects your personality and answers the judging criteria.
Meet Simon – Penguin PR’s award entry specialist
If there’s an award worth entering, chances are he’ll know about it. Simon has helped businesses across the UK turn great achievements into award-winning submissions, including the prestigious and coveted King’s Award for Enterprise. Simon is regularly invited to join industry roundtables, where he shares his expertise on what makes a standout award entry and the role recognition plays in building business reputation.
Stories worth sharing
Written by people who know what it takes to win
Judges read hundreds of entries, so yours needs to be clear, engaging and memorable from the very first question.
We’ve written successful submissions for local, regional and national awards across a wide range of sectors, and we know how to strike the balance between celebrating your achievements and backing them up with meaningful evidence.
If you think you don’t have enough data or proof to support your entry, don’t worry. We can commission independent research and work with trusted third-party specialists to gather the evidence that strengthens your submission and gives judges confidence in your story.
Identifying the right awards
Finding the opportunities that best fit your organisation.
Annual awards planning
Building a strategy for year-round recognition.
Interviewing key people & gathering evidence
Uncovering the stories and proof behind your success.
Award entry writing
Compelling submissions that stand out.
Award entry editing & refinement
Strengthening existing entries before they’re submitted.
Preparing supporting information
Presenting evidence that builds judges’ confidence.
Promoting shortlisted entries
Making the most of every nomination.
Promoting award wins
Celebrating success through PR and media coverage.
Frequently asked questions
Not at all. Simply being shortlisted can raise your profile and provide valuable marketing and PR opportunities. Many businesses use award shortlists to generate media coverage, celebrate their teams, attract new talent, and demonstrate their expertise to customers, stakeholders.
We don’t believe in entering every award that’s available. We’ll recommend awards that align best with your industry, objectives and achievements, to give you the best chance of success whilst making the most of your time and budget.
Yes, and more! We’ll interview the relevant people, gather supporting evidence, interpret the judging criteria, and write the submission from start to finish. If you’ve already drafted an entry, we’re also happy to review and strengthen it before submission.
A successful award entry is about much more than listing achievements. Judges are looking for clear evidence, measurable impact and a compelling story. As former journalists, we know how to identify the strongest angles and present them in a way that’s engaging, credible and tailored to the judging criteria.
Absolutely. Education is one of our specialist sectors. We can help schools, trusts, and education organisations gain recognition through awards including the TES Awards and Independent School of the Year Awards. Whether you’re celebrating academic excellence, an outstanding staff member, innovation, or pupil outcomes, we’ll showcase what makes you stand out above the rest.
It depends on the award and the amount of supporting evidence available, but we always recommend starting early. This gives us time to gather strong examples, interview key people and create a submission that’s thoughtful, compelling and thoroughly evidenced.
Yes. Sometimes it’s not the achievement that needs improving – it’s the way the story is told. We’ll review previous submissions, identify where they could be strengthened and create a more compelling entry that better reflects your organisation and the judging criteria.
Definitely. Being shortlisted is a PR opportunity in itself. We can write press releases, create LinkedIn content, pitch your success to the media and help you maximise the value of your achievement long after the awards ceremony.
National recognition and success
We’ve helped our clients to secure recognition through local business awards, Chamber awards and prestigious national honours, including the King’s Award and the Great British Entrepreneur Awards.
In fact, we’d go as far as saying we’re Derby’s award entry specialists. We’ve helped organisations of every size turn their achievements into award-submissions from local accolades to some of the UK’s most prestigious honours.
