Grant applications and funding bids
Helping you clearly communicate your need, impact, experience and proposed outcomes.
Bid writing
You can have the experience, the expertise and a brilliant track record, but if you don’t communicate it clearly, and fulfil the necessary criteria, you risk missing out on valuable opportunities.
That’s where we come in.
At Penguin PR, we provide professional bid writing services for organisations, charities and businesses across Derby and the East Midlands, helping you turn your expertise, impact and ambitions into clear, compelling grant applications, tenders and funding bids.
From grant funding applications to commercial tenders and framework opportunities, we take the time to understand your organisation, what makes you different and, crucially, what the people assessing your application really want to know.
Because successful bid writing isn’t about filling a page with impressive-sounding words. It’s about answering the question.
We’ll work with you to get under the skin of the opportunity, understand the assessment and scoring criteria and identify the strongest evidence to support your case. We can interview the people who know your organisation best, uncover the facts, figures and stories that demonstrate your impact, and turn all that information into a persuasive application that is easy for assessors to understand.
Often, the most compelling evidence is already there – it just takes someone from outside the organisation to spot it. We know how to ask the right questions, challenge vague statements and turn “we’re really good at what we do” into a convincing argument backed by tangible evidence.
Whether you’re applying for funding or responding to a procurement opportunity, we can provide bid writing support tailored to what you need.
Helping you clearly communicate your need, impact, experience and proposed outcomes.
Developing persuasive applications that demonstrate the difference your organisation can make with the right funding.
Helping you respond to detailed requirements while keeping your organisation’s strengths front and centre.
Strengthening an existing application, identifying gaps and improving responses against the assessment criteria.
Providing additional writing expertise when your internal team needs extra resource or a fresh perspective.
Bid writing is the process of developing a clear, persuasive response to a funding, tender or procurement opportunity. A professional bid writer helps organisations understand the requirements and assessment criteria, identify the strongest evidence and communicate their case effectively within the required format and word count.
We’re based in Derby and provide bid writing services for organisations, charities and businesses across Derbyshire, Nottinghamshire and the wider East Midlands, as well as clients across the UK.
Our wider PR experience means we know how to find the story, identify what makes an organisation stand out and communicate its value clearly – skills that are just as important when writing a successful bid as they are in effective PR.
We can support organisations with grant applications, funding bids, commercial tenders, public sector opportunities and framework applications. We can write an application from scratch, strengthen an existing draft or provide additional writing support to your internal team.
Yes. We work with charities and organisations to develop compelling funding applications that clearly communicate their need, experience, impact and proposed outcomes.
Yes. If you have an existing draft, we can review and strengthen it, identifying gaps, unclear responses, weak evidence and opportunities to better address the assessment or scoring criteria.
No. No bid writer can guarantee success. Our role is to make sure your application is clear, persuasive, compliant with the requirements and supported by strong evidence, giving you the best possible chance of success.
We’ll make sure your application sounds like you. No jargon for the sake of it. No generic, copy-and-paste responses. Just clear, engaging writing that demonstrates why your organisation is the right choice.
We can’t promise that every bid will be successful – nobody can. What we can promise is that we’ll give you a strong, persuasive application that clearly communicates your value and gives assessors every reason to say yes.
Because when the opportunity matters, so does the way you make your case.

It might be one tender or ongoing support – whatever you need, we’d love to help.