Acres Engineering
Elevating a manufacturing success story
"Penguin PR has secured us excellent opportunities in radio, TV, print and online coverage, in both regional and trade publications. They work well with our wider manufacturing partners to understand our business and the type of coverage we need to strengthen our narrative and reputation."
Luke Parker, MD Acres Engineering
The brief
Acres Engineering is a globally respected precision engineering business with an impressive track record in innovation and specialist manufacturing. The company wanted to build greater visibility beyond its core industry and strengthen its reputation among customers, future employees and wider stakeholders.
Our brief was to develop an integrated communications strategy to position Acres Engineering as more than an engineering specialist – showcasing it as an award-winning manufacturer, a champion of apprenticeships and skills, and a business making a meaningful contribution to its local community and the future of UK manufacturing.
The Penguin approach
Rather than focusing solely on corporate announcements, we created a PR strategy that combines business achievements with authentic human stories and wider societal themes.
We identified opportunities to turn major milestones into national news, supporting Acre’s successful King’s Award for Enterprise 2026 submission and developing a media campaign that highlights the company’s innovation and contribution to British manufacturing.
Alongside this, we strengthened the employer brand by putting apprentices and young people at the heart of the story. Through campaigns around National Apprenticeship Week and National Manufacturing Day, we positioned Acres as an organisation investing in future talent, using real employee experiences and educational outreach to bring the message to life.
We also broadened the narrative by promoting the company’s deep-rooted support for the armed forces and community initiatives, reinforcing its values while demonstrating the breadth of technical expertise and civic contribution.
Campaign highlights
From national media coverage to community campaigns, Penguin PR helped position the organisation as a brand with purpose beyond performance.
- Supported Acres Engineering’s successful King’s Award for Enterprise 2026 submission and developed the communications strategy surrounding the announcement.
- Secured widespread coverage that positioned the business as a leading innovator within the UK manufacturing sector.
- Leveraged award recognition to reinforce long-term business credibility rather than simply celebrating a one-off achievement.
- Delivered campaigns around National Apprenticeship Week showcasing apprentices’ experiences and career development.
- Secured broadcast opportunities that gave apprentices a platform to share their stories and demonstrate the opportunities available in modern manufacturing.
- Promoted National Manufacturing Day activity, including opening the factory to more than 170 young people, helping to inspire future engineers and reinforce the company’s commitment to skills development.
- Raised awareness of Acres Engineering’s support for the armed forces and generated coverage around a heritage event, showcasing the company’s wider contribution beyond its core manufacturing audience.
- Secured TV coverage around an Armed Forces heritage event, broadening the company’s profile beyond manufacturing audiences.
- Developed a balanced narrative that connected technical excellence with social value, helping Acres Engineering stand out in a competitive sector.
Results
Penguin PR helped transform Acres Engineering's profile by creating a sustained programme of positive media coverage that reflected both the company's commercial achievements and its wider contribution to society.
- 3.2 million media reach across national, regional and trade publications through stories focused on innovation, awards and business success.
- Community and Armed Forces-focused activity delivered an additional 54 million online reach, significantly expanding awareness among broader audiences.
- Established Acres Engineering as a business with a compelling story to tell – one that combines world-class engineering with investment in people, support for local communities and a commitment to shaping the future of British manufacturing.
- By aligning awards, apprenticeships, Armed Forces support and community engagement within a single strategic narrative, Penguin PR helped build a reputation that supports recruitment, strengthens stakeholder confidence and reinforces Acres Engineering's position as an industry leader.
Why it matters
By uncovering and sharing authentic stories of achievement, innovation and community impact, Penguin PR has driven meaningful positioning and sustained positive media coverage.
The result has been sustained positive media coverage that reflects the full impact of the story.
"An excellent partner to us. Their support with awards has been a huge boost as we seek to promote not only our own business but the greater cause of British manufacturing."
Luke Parker, MD Acres Engineering
