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Derby PR Specialists

Proud to put Derby in the spotlight

the apprentice PR

At Penguin PR, Derby isn’t just where we work – it’s part of who we are.

From our offices in the heart of Darley Abbey, we’re on a mission to ensure the stories shaping our city are seen, heard and celebrated. We believe Derby is an incredible place to live, work and do business, and we’re passionate about helping organisations across the region share achievements and connect with one another.

As Derby’s leading PR agency, we combine local knowledge with national media expertise to deliver campaigns that make an impact.

PR with local knowledge and lasting connections

The best stories come from understanding the people and places behind them. We’ve built strong relationships with journalists across local radio, newspapers, television and digital media, giving our clients the opportunity to reach audiences throughout Derby and beyond. Whether it’s securing coverage, managing reputations or writing compelling content, we know what resonates because we’re part if the community ourselves.

Our team works with businesses, charities, schools and organisations of every size, helping them tell stories that build trust, raise profiles and spark conversations.

Supporting Derby doesn’t stop when we leave the office. We’re proud to support and sponsor a wide range of local initiatives, charities, and events because we believe thriving communities deserve to be celebrated.

You’ll regularly spot a Penguin (or two!) at networking events, business gatherings, and fundraisers, championing the organisations that make Derby such a vibrant place.

For us, PR is as much about helping our city flourish as it is about headlines.

 

 

We’re proud members of Marketing Derby and actively support initiatives including:

  • Derby Book Festival
  • Cosy Bike & Hike
  • Comic Relief fundraising activities
  • YMCA Derbyshire
  • Many other community projects throughout the year
  • Award submissions
  • Thought leadership
Tv producing PR

Derby is home to world-renowned manufacturers, innovative start-ups, family businesses and ambitious entrepreneurs.

We work with organisations across a wide range of sectors to uncover their stories and secure meaningful coverage. Whether you’re launching a new product, celebrating a milestone, attracting talent or building your reputation, our experienced team knows how to make your message stand out.

By combining strategic thinking with journalistic expertise, we help Derby businesses gain the recognition they deserve.

Why choose Penguin PR?

As a specialist Derby PR agency, we offer more than communications expertise – we bring genuine local insight and a network established over years of supporting the region.

Our client value us because we:

  • Know Derby and its business community inside out
  • Have trusted relationships with local and regional media
  • Connect businesses, schools, charities, public sector organisations, and individuals
  • Care about the success of the city and its people
  • Deliver practical, responsive advice backed by experienced journalists

Most importantly, we make sure the brilliant work happening every day.

Frequently asked questions

Working with a Derby PR agency means benefiting from local knowledge, established media contacts and a genuine understanding of the region’s business landscape.

Working with a local PR agency means that you get people who understand the place, its people and its media. We know the Derby business community, understand what makes a good story and have built relationships with journalists across newspapers, radio, television and digital media. We’re also genuinely interested in seeing Derby businesses and organisations succeed.

Not at all. Derby is at the heart of what we do, but our work stretches across Derbyshire, Nottinghamshire and beyond. We work with organisations across the East Midlands and regularly help clients reach national audiences too. Our local knowledge gives a strong starting point, wherever the story needs to go.

Our PR support covers everything from press releases and media relations to campaign planning, reputation management and long-form content. We can help whether you have a single story to tell, a major announcement to launch or need ongoing PR support to build your profile over time.

Good PR can put your organisation in front of new audiences, build credibility and give people a reason to remember you. For Derby businesses, that could mean local coverage around a new launch, raising the profile of your expertise, celebrating a milestone or putting your people and achievements in the spotlight. We look beyond simply getting coverage to make sure every story has a purpose.

Yes. We have established relationships with journalists and media contacts across Derby and the wider East Midlands, spanning print, radio, television and digital outlets. Those relationships have been built over years of working in the region and understanding what makes a story useful and relevant to different audiences.

Absolutely. Local knowledge doesn’t mean thinking small. We use our understanding of Derby and the East Midlands to uncover stories with wider appeal, then develop them for regional or national media where appropriate. The right story can start in Derby and travel much further.

Trusted by ambitious organisations.