Insights
Stories, insights and communications advice worth sharing.
A successful business rebrand is about much more than the colours of a logo. It’s an opportunity to step back, look at what makes an organisation different and make sure its brand reflects where it wants to go next. Nine months ago, we started talking about what Penguin PR could look like, writes Olivia Hancock. […]
Here’s something I didn’t expect to be writing a couple of years ago: AI search might turn out to be one of the best things to happen to old-school journalism skills, writes Simon Burch. In an age where anyone, it seems, can write a press release or a news story in the blink of an […]
By Sarah-Louise Elton With International Blog Day approaching on 30 August, it feels like the perfect time to give the humble blog a little bit of attention. At a time when businesses are thinking about SEO, AEO, AI, social media and how to stand out in an increasingly crowded online world, a good old-fashioned blog […]
By Sarah Newton Here at Penguin PR HQ, we spent many years working as journalists before crossing over to the dark side and starting careers in public relations. While plenty has changed in the media landscape since then, one thing remains the same: journalists are incredibly busy. If you want to secure media coverage for […]
Think your business has nothing to talk about? Discover seven places to find PR stories, media opportunities and newsworthy content hiding in your business.
World Penguin Day is nearly here and at Penguin PR, that’s a big deal, writes Olivia Hancock . Our office has a soft spot for awareness days and national moments (any excuse for some themed snacks and a potential story), but this one is especially close to our hearts. At Penguin PR we’ve always felt […]
When it comes to writing, the hardest bits are starting and finishing – as some famous author may or may not have once said, writes Lucy Stephens . It’s certainly true that the first line of any story you write is usually the toughest to get right. The introduction is the most important part The […]
The Nottinghamshire County Show has celebrated a major success in inspiring the next generation, as a significant increase in school participation took centre stage at this year’s event hosted at Newark Showground in May.
I have never won a King’s Award for Enterprise, but I’ve helped to write them on behalf of clients and boy, are they hard things to win, writes Simon Burch. So congratulations to the four Derbyshire firms – Acres Engineering Europe , West Special Fasteners Limited , KranLee Logistics Limited and PHOENIX SEALING LIMITED – who from this week will be able to use […]