Newsroom

Thousands of people walk along Duffield Road in Derby every week without giving its Victorian bollards a second thought. When Whitehouse Construction was appointed to restore the Grade II-listed railings, bollards and chains, it could easily have been another construction story. Instead, we found the best story for PR hidden in the details. Finding the […]

If you’ve spent any time on TikTok recently there’s a good chance you’ve come across Marcus Ansell – better known as Tinned Fish Reviews. From his kitchen near Newark, Marcus has built a huge online following by doing exactly what his username suggests: opening tins of fish and sharing his honest verdict. It might sound […]

Fly-tipping outside the school gates had become an all too familiar sight for the children at St Chad’s C of E Infant School in Normanton. Instead of accepting it, they decided to do something about it. Working with Derby Diocesan Academy Trust (DDAT), Penguin PR helped turn their determination into #StopTheDrop – a campaign that […]

Shottle Hall has been welcoming couples through its doors for two decades, and we’re proud to have been part of that journey along the way. As one of Penguin PR’s first ever clients, we’ve worked together on all sorts of campaigns over the years – from putting royal lookalikes on the front pages to securing […]

The Nottinghamshire County Show is one of the biggest dates in the county’s calendar, bringing together farming, food, education and rural life for thousands of visitors every year. Penguin PR has worked with the team at the Newark & Nottinghamshire Agricultural Society for a number of years, helping to raise the profile of the show […]

Lara Croft is one of the most recognisable video game characters in the world, but not everyone knows her story began in Derby. When Derby Museums launched Lara Croft: 30 Years On exhibition, our job was to help people see that connection and give them a reason to visit. Phenomenal work in pulling in media coverage […]

For more than 135 years, Derbyshire Children’s Holiday Centre has given thousands of children the chance to enjoy a seaside holiday in Skegness. When rising costs threatened its future, the charity needed more than fundraising. It needed people to understand why it mattered. Penguin PR developed a campaign built around multiple storylines, using charity PR, […]

Highlights BBC News, ITV This Morning, Dragon’s Den, HuffPost, JAAQ Jr., regional and national press When 11-year-old Max Palfrey came to Penguin PR with an idea for a sensory T-shirt that could help autistic people and those with sensory processing differences, we knew there was a powerful story to tell. Working alongside Max, his family […]