Simon founded Penguin PR alongside fellow director Sarah Newton after identifying a gap in the market for a local PR firm founded on strong journalistic principles.
An award-winning journalist with nearly 15 years’ experience in local and national media, followed by four years working at a leading Midlands full-service marketing agency, Simon quickly helped Penguin PR establish a reputation for devising creative and effective PR campaigns that earned its clients’ headlines in local, trade, national and international news outlets.
Simon is a talented writer and expert interviewer and communicator who is comfortable devising PR campaigns for organisations serving both the B2B and B2C markets. He is extremely creative has a unique ability to identify effective news angles and the ambition to always dig deeper to get to the heart of the story, which results in above-average coverage for clients.
He is also a specialist in award entries, having submitted a host of successful applications on behalf of his clients, including King’s Awards for Enterprise.