About Us
Meet the team
At Penguin PR, we know what makes a story worth telling – we’ve spent our careers in newsrooms, asking the questions, chasing the headlines and understanding exactly what captures attention.
Founded by former journalists, we’re a Derby-based PR agency that helps organisations communicate with confidence. From schools and manufacturers to growing brands and start-ups, we work as an extension of our clients’ teams to build credibility, raise profiles and create meaningful conversations.
Every story starts with people.
That journalistic mindset sits at the heart of everything we do.
The Penguin PR team brings together experienced PR professionals, copywriters, former reporters, and marketing specialists who know how to spot the stories others miss. We understand what journalists need, what audiences respond to and how to turn everyday achievements into news that people genuinely want to read, watch, and share.
Whether we’re writing a press release, managing media relations, developing a communications strategy, preparing an award entry or supporting a client through a crisis, we focus on finding the story first.
Our partnerships
Over the years we’ve built strong relationships with journalists, producers and editors across local, regional and national media.
They trust us because we understand their deadlines, respect their audiences and consistently deliver accurate, engaging content they can use.
The result? Coverage that helps our clients get seen, heard and understood. Our stories have appeared in national newspapers, regional publications, TV news programmes, radio stations, magazines, podcasts and leading online media, helping organisations of every size build their reputation where it matters most.
Whether we’re writing a press release, managing media relations, developing a communications strategy, preparing an award entry or supporting a client through a crisis, we focus on finding the story first.
The Team
Meet the people behind Penguin PR below. Each member of our team brings their own experience, expertise and personality, but we all share the same goal: telling great stories that deliver real results.
The best partnerships are built on trust.
The strongest client relationships are built on honesty, collaboration and a genuine understanding of each organisation we work with. By becoming an extension of your team, we create lasting partnerships that help ambitious organisations become seen, heard and understood.
