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About Us

Core values

At Penguin PR, we believe every organisation has a story worth telling. We help the right people hear it.

Sometimes it’s a story waiting to be uncovered. Sometimes it’s a message that needs sharpening. Sometimes it’s simply making sure the right people are seeing and hearing your message.

Our mission is simple: We connect, communicate and build credibility where it matters.

Everything we do is guided by these principles.

01

We connect

The best PR has always been about people. We build genuine relationships with journalists, businesses, community leaders and influencers because connections open doors that emails alone never will.

Whether we’re introducing you to the media, helping you reach new audiences or bringing the right people around the table, we create connections that make a difference.

02

We communicate

Words matter. The right message can inspire confidence, change perceptions and create opportunities.

Penguin PR helps organisations find their voice and communicate it with clarity, creativity, and confidence – through a host of mediums including public relations, media relations, website copy, social media, content marketing and strategic communications.

We don’t do jargon. We don’t do waffle. Just communications that we know work.

03

We build credibility

Through consistent messaging and authentic storytelling, we help organisations to create meaningful PR campaigns that reflect who they really are and build trust with the audiences that matter to them the most.

Reputations aren’t built overnight. We’re not interested in making the loudest splash. We’re here to help you make the right impression. We build reputations one story at a time, establishing meaningful conversations and relationships.

We champion Derby

We’re passionate about helping our city thrive. From innovative manufacturers and ambitious start-ups to charities and schools, we’ve spent years telling Derby’s success stories and helping local businesses gain the recognition they deserve.

As former journalists, we have built trusted relationships with regional newsrooms over many years. We know what makes a story newsworthy, who to speak to and how to secure meaningful coverage that shines a spotlight on Derby’s people, businesses and organisations.

Trusted by ambitious organisations.