Press Releases
Expert Press Release Writing That Gets Your Story Noticed
Great press release writing is about more than announcing news.
It’s about telling stories that journalists want to cover and audiences want to read.
At Penguin PR, we write press releases that generate media coverage, build credibility, and help organisations and businesses stand out for all the right reasons We uncover the story that sits underneath your news and tell it in a way that makes it easy for journalists to cover it. That’s because we started our careers in newsrooms and we still think like journalists today.
So, if you’re launching a new product, celebrating a milestone, announcing an appointment, or responding to breaking news, we can make sure your story lands in the right inboxes and has the best possible chance of gaining coverage.
Media Contacts and Journalist Connections That Get Results
The Penguin PR team knows which journalists cover which sectors, what they’re looking for, and how to tailor your story for different audiences. Whether it’s local newspapers, regional radio, or national media and trade publications, we can identify the outlets that matter most to your audience and stakeholders.
Over the years, we’ve built trusted relationships with journalists who know that when an email arrives from Penguin PR, it’s worth opening.
We find the story others miss.
You might be thinking that your business doesn’t have any news.
You are wrong.
Some of our biggest media successes have started with a casual conversation over a cup of tea, or the last thing you say in passing after an interview has ended. Finding the angle is what we do best.
We’ll ask the questions others don’t, spot opportunities you may have overlooked, and transform the everyday moments into stories that earn coverage, build credibility and raise your profile.
Stories worth sharing
Make your press release work harder
A press release shouldn’t have a lifespan of one morning. We’ll help you get maximum value from every story by creating content that can also support your website, improve your SEO, fuel LinkedIn conversations, populate newsletters and provide valuable content for future marketing campaigns.
Press release services
Our team can provide ongoing press office support or help with a one-off announcement or product launch.
Press release writing
Stories journalists want to cover.
Case studies
Real stories. Real results.
Media comments
Timely expert commentary that builds credibility.
Thought leadership
Position your people as trusted experts.
Product launches and business announcements
Launches and news that make an impact.
Media relations and journalist outreach
Connecting your story with the right media.
Features and opinion pieces
Insightful content that gets noticed.
Technical copywriting
Making complex topics easy to understand.
Frequently asked questions
This is a question we are often asked! No, PR stands for Public Relations. Press releases are one of the tools used within PR, but effective public relations is much broader. It includes media relations, reputation management, strategic positioning and messaging to help organisations build trust with their audiences.
A press release is a news story written for journalists. It provides accurate, relevant information about an announcement, event, or achievement in a format that’s easy for the media to understand and publish. It should be written with journalists in mind, not just a sales pitch.
At Penguin PR, our former journalists know exactly what editors are looking for because they’ve been on the receiving end of hundreds of press releases themselves.
No PR agency can ever guarantee coverage – and you should be cautious of those who say the can. At Penguin PR, what we promise is that we’ll give your story the best possible chance of success by finding the strongest news angle, writing a compelling story and pitching it to the journalists and publications most likely to be interested.
That depends entirely on who your audience is. We will build a media list tailored to your business – there is no one-size fits all approach. We have strong relationships with local, regional, national and trade media, and we’ll recommend the publications, journalists and broadcasters most relevant to your story.
Of course. As well as writing your press release, we will manage the entire media relations process, including journalist outreach, follow-up calls, interview coordination and logistics, and coverage reporting.
Yes – as part of a wider PR and content strategy. A single press release won’t transform your search visibility overnight, but a consistent flow of genuine news, expert commentary and industry insights will help to strengthen online presence over time.
AI search tools and search engines look for signs that an organisation is credible, knowledgeable and trusted. Through ssing press releases to create fresh content for your website and by securing coverage from reputable media, you are demonstrating expertise that all contribute to building your authority.
Yes! But only good ones from trusted sources. Journalists receive hundreds of emails each week, so generic announcements will never make the cut. A well-written press release, with a genuine angle, strong quotations, and relevant information still play an important role in securing media coverage.
Ready to make the news?
If you have something worth shouting about – or you’re not sure whether you do – we’d love to chat.
