Category: Copywriting

Here’s something I didn’t expect to be writing a couple of years ago: AI search might turn out to be one of the best things to happen to old-school journalism skills, writes Simon Burch. In an age where anyone, it seems, can write a press release or a news story in the blink of an […]

By Sarah-Louise Elton With International Blog Day approaching on 30 August, it feels like the perfect time to give the humble blog a little bit of attention. At a time when businesses are thinking about SEO, AEO, AI, social media and how to stand out in an increasingly crowded online world, a good old-fashioned blog […]