Lucy trained as a journalist at the Yorkshire Evening Press, where she specialised in health, before spending 13 years as a freelance writer contributing to a wide range of regional, national and specialist publications.
Her work has appeared in The Independent on Sunday, The Independent, Times Higher Education, Prima Magazine and The Derbyshire Magazine, as well as numerous online publications. At Penguin PR, Lucy works with a diverse range of clients, including schools, charities and businesses, helping them find the stories that will capture attention and connect with their audiences.
An experienced writer and storyteller, Lucy has a particular talent for uncovering the human interest at the heart of a story. She believes great communication starts with listening and takes the time to understand the people, experiences and ideas behind an organisation. Whether she’s shaping a powerful news story, preparing a client for a revealing radio interview or developing an in-depth TV report, Lucy knows how to find the detail that makes a story worth telling.