A Derby distiller is set to take its place on the international stage after securing a prestigious partnership at this year’s Monaco Grand Prix.
Guerrilla Chicken will see its bespoke personalised gin and vodka bottles created for Red Eye Events and the Harbour Club featured throughout the iconic race weekend, placing the brand within one of Formula 1’s most exclusive hospitality environments.
The Harbour Club, curated by Red Eye Events, is one of the circuit’s most sought-after hospitality spaces, welcoming celebrities, high-net-worth guests and luxury clientele across the Grand Prix weekend. Guests experience premium hospitality and fine dining from internationally renowned chefs, set against the backdrop of Monaco’s world-famous race circuit.
Paul said: “Guerrilla Chicken has always been about doing things differently, and this partnership with Red Eye Events at the Monaco Grand Prix takes that to a completely new level.
“To see our personalised flasks and spirits featured in such an exclusive international setting like the Harbour Club is a huge moment for the brand.
“We’ve built everything around sustainability, design and quality, so to have that recognised on a global stage alongside some of the world’s most prestigious hospitality experiences is incredibly exciting.”
It is not the first time Guerrilla Chicken has delivered tailored corporate branding solutions, with founder Paul previously producing bespoke designs for a Football League club and a local cricket team.
The independent drinks brand offers a growing range of award-winning spirits, including Subverter Vodka and Upriser Gin, each presented in eco-friendly, reusable bottles with options for corporate and personalised branding.
Each spirit is also available in reusable pouches, with the company’s sustainability drive already delivering an estimated saving of around 3.1 tonnes of glass compared with equivalent sales in traditional bottles.
William Ling, marketing manager at Red Eye Events, said: “We are delighted to be partnering with Guerrilla Chicken for this year’s Monaco Grand Prix.
“Their commitment to quality, innovation and sustainability aligns perfectly with the standards we strive to deliver across our hospitality experiences.
“We look forward to introducing our guests to Guerrilla Chicken’s exceptional spirits throughout the race weekend and showcasing another outstanding British brand on the international stage.”
Since launching, the brand has secured a series of industry accolades, including recognition at the London Spirits Competition and the International Wine & Spirits Competition, where its gins and vodkas have achieved Silver and Bronze medals across multiple product lines, alongside a Gold Medal Design Award recognising the sustainability of its flask range.
The brand continues to maintain a strong presence at major UK events, regularly exhibiting at shows, with this year including the Great Yorkshire Show and the Royal Welsh Show, among others.
This press release was distributed by Penguin PR. To find out more contact Sarah-Louise Elton on 01332 416228 or by email at [email protected]
