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Swinton Academy students are the new stars of Yorkshire Wildlife Park marketing campaign

15/10/2019

You can expect to see a lot more of students from Swinton Academy after they were chosen to front a new marketing campaign by the award-winning Yorkshire Wildlife Park.

Year 7 pupils visited the UK’s number one walk-through wildlife park as part of their English studies with a select few, who had 100 per cent attendance and an excellent behaviour record, photographed for Yorkshire Wildlife Park’s marketing material.


Pupils from Swinton Academy get to grips with the smaller creatures at the award-winning Yorkshire Wildlife Park. Pictures: Sharon Scott: Yorkshire Wildlife Park

Their faces will now appear in posters around the park, as well as leaflets and on Yorkshire Wildlife Park’s social media channels.

Jade Bancroft, education manager at Yorkshire Wildlife Park, said: “We are always looking at ways to update our educational marketing material for secondary schools – the leaflets, brochures, banners, newsletters, social media channels and website – and so it was great to have students from Swinton Academy agree to ‘model’ for us.

“They were a joy to have at Yorkshire Wildlife Park; they were enthusiastic, polite and a credit to the academy.”

Jade, along with colleague Lisa, hosted a lesson in the wildlife park’s Discovery Classroom, where students learned about some of the 400 animals which Yorkshire Wildlife Park is home to.


Around 80,000 educational visitors head to Yorkshire Wildlife Park every year. Picture: Sharon Scott: Yorkshire Wildlife Park

They learned all about the park’s four male giraffes, their Siberian tigers and just why meerkats have black shadows around their eyes; it’s to protect their eyes from the sun.

Students also met Colin the Hissing Cockroach, Monty the Royal Python and Graham; a giant African Land Snail who proved a huge hit.

“We have around 80,000 educational visitors to Yorkshire Wildlife Park every year,” added Ms Bancroft. “They range from nursery school pupils through to university students. One minute we’re singing nursery rhymes with three-year-olds and the next we’re talking about global warming and science with university students.


Year 7 students from Swinton Academy will front the new marketing campaign by Yorkshire Wildlife Park. Pictures: Sharon Scott: Yorkshire Wildlife Park

“All of our educational talks fit in with the national curriculum and are extremely popular with schools and universities.”

After their hands-on classroom lesson, students were taken on a tour of the wildlife park where they got up-close with Pixel, one of four polar bears at Yorkshire Wildlife Park. They were given an educational talk about climate change and Project Polar by ranger Ryan and met more of YWP’s endangered animals, which include Amur Leopards and Tigers.

Katie Duroe, Swinton Academy’s English Faculty leader and Assistant Vice Principal, led the trip. She said: “We have been learning about Animal Antics and this trip compliments our English lessons perfectly.

“We are absolutely thrilled to be fronting Yorkshire Wildlife Park’s educational material. A lot of our students regularly visit the wildlife park and can’t wait to see themselves on the advertising boards outside.”

ENDS

For more details contact Kerry Ganly at Penguin PR by ringing 01332 416228/07734 723951 or emailing [email protected]

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